中国橱柜行业调研的报告.docVIP

目 录 摘要······························································1 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc263662894 引言······························································2 HYPERLINK \l _Toc263662895 一、产品简介及我国橱柜市场消费特点 HYPERLINK \l _Toc263662896 1.1橱柜的定义·····················································3 1.2橱柜的发展历史·················································4 HYPERLINK \l _Toc263662897 1.3橱柜产品简介···················································5 1.4橱柜市场的消费特点：············································6 HYPERLINK \l _Toc263662898 1.5我国橱柜市场容量···············································7 1.6全国橱柜消费指南排行榜·········································8 二、区域市场分析 HYPERLINK \l _Toc263662900 PAGEREF _Toc263662900 \h 3 2.1.1全国重点区域市场分析·········································9 2.1.2全国重点省市橱柜市场关注对比·································10 三、橱柜品牌及企业介绍 HYPERLINK \l _Toc263662906 3.1.1品牌分析·····················································11 3.1.2橱柜十大品牌排名········································ 3.1.3橱柜企业整体实力前十·········································· 四、行业前景 HYPERLINK \l _Toc263662913 4．1.1各渠道之间和售··············································12 五、我国橱柜家具行业发展状况分析 5.1.1国内橱柜家具行业发展历史回顾 5.1.2全国橱柜行业发展状况 六、益有的swot分析 5.1．1益有的优势··················································13 5.1.2益有的劣势···················································14 5.1.3益有的机遇和挑战·············································15 七、基于中国橱柜行业竞争环境分析对益有的相关对策 7.1.1 及时建立健全市场规范和产品标准················16 7.1.2 应积极建立完善的配套规范···················17 7.1.3强化品牌意识，提升企业品牌内涵·················18 7.1.4 提升橱柜企业服务质量，维护企业信誉和形象···········19 7.1.5发展壮大行业人才队伍，创建人才管理体系·············20 摘 要：橱柜作为第三产业在我国是一个新兴的行业。随着人们生活水平的不断提高，对生活品质追求的不断升级，作为居家重要组成部分的厨房越来越受人们关注，橱柜业因此得到一个良好的发展机遇；但由于其准入门槛低，市场潜力大，导致其市场竞争异常激烈，本文主要基于我国橱柜行业的发展现状，区域分布，从橱柜的行业特点，市场状况，最终顾客以及销售渠道等几个方面入手进行浅显的分析，力争在整体上能够对我国的橱柜行业竞争力及其环境有个大概的了解。 关键字：橱柜； 橱柜行业 ；发展现状 ；竞争力；益