电子商务：管视角 CH16.pptVIP

Chapter 16 Launching a Successful Online Business and EC Projects Learning Objectives Understand the fundamental requirements for initiating an online business. Describe the process of initiating and funding a start-up e-business or large e-project. Understand the process of adding EC initiatives to an existing business. Describe the issues and methods of transforming an organization into an e-business. Describe the process of acquiring Web sites and evaluating building versus hosting options. Learning Objectives Understand the importance of providing and managing content and describe how to accomplish this. Evaluate Web sites on design criteria, such as appearance, navigation, consistency, and performance. Understand how search engine optimization may help a Web site obtain high placement in search engines. Learning Objectives Understand how to provide some major support e-services. Understand the process of building an online storefront. Be able to build an online storefront with templates. Starting a New Online Business An E-Start-Up Is a Start-Up An e-start-up is basically a start-up and, as such, must consider all the issues faced by a physical start up Guidelines to avoid dot-com failures: The growth rate of the market you plan to enter The timing of your market entry The revenue flow What cycle a market is in Starting a New Online Business Steps in Creating a New Company or Adding an Online Project Identify a consumer or business need in the marketplace Investigate the opportunity Determine the business owner’s ability to meet the need Starting a New Online Business Five “secrets” to help you come up with the next big thing: Do your homework Aim for excitement Whittle, shape, iterate, repeat Get real Avoid creating a gizmo Starting a New Online Business Online Business Planning business plan A written document that identifies a company’s goals and outlines how the company intends to achieve the goals and at what cost business case A document that justifies