商务沟通小组展示(1).pptVIP

Letter report Letter report may be in either the direct order or the indirect order. Most of them begin indirectly. If a letter report is begun in the direct order, subject lines are appropriate to begin them progress report Progress reports review progress on an activity Most are informal and narrative some are formal audit report short-form and long-form audit reports are well know in business. long-form audit reports vary greatly in their makeup 张 凯 proposal proposal proposals defined A proposal is a presentation for consideration of something(定义) proposals are made by individuals or organization to individuals or organizations（谁策划） invited or prospecting in business invited proposals usually follow meetings Prospecting proposals are like sales messages （怎样策划） Format and organization Their formats vary from email report forms Select the format appropriate for your one case （格式） Formality requirements The formality requirements of proposals vary do what is appropriate （形式要求） Content （内容） 1 Writer’s purpose and the reader’s need (Uninvited proposal must gain attention ) 2 background（the problem） 3 Need （related to 2） 4 Plan Description （中心 观点） 5 Particulars (time schedules costs performance standards equipment and supplies needed and such)（所需资源） Content 6 ability to deliver （量力而行） 7 benefits of the proposal (especially if selling is needed)（带来的利益） 8 concluding comments (words directed toward the next step)（评论） SUMMARY BY CHAPTER OBJECTIVES 王 鹏 钊 SUMMARY BY CHAPTER OBJECTIVES ?、Explain the structure of report relative to length and formality.(解释报告结构的相对长度和形式) ※Length and formality determine the following general progression of report structure: ?The very long ones have prefatory pages (title fly ,title page ,letter of transmittal , table of contents , executive summary). ?As reports become shorter and less formal , the composition of the prefatory parts s