社会的研究方法艾尔巴比英文ch9.pptVIP

Chapter 9 Survey Research Chapter Outline Introduction Topics Appropriate to Survey Research Guidelines for Asking Questions Questionnaire Construction Self-administered Questionnaires Interview Surveys Chapter Outline Telephone Surveys New Technologies and Survey Research Comparison of the Different Survey Methods Strengths and Weaknesses of Survey Research Secondary Analysis Topics Appropriate to Survey Research Descriptive Exploratory Explanatory Respondent Person who provides data for analysis by responding to a survey questionnaire. Questionnaire Instrument designed to elicit informatio