论文 饭店营销策略分析.doc

湖北工业大学商贸学院毕业论文 摘 要 旅游业是我国经济发展的战略性产业。当前我国正处于工业化、城镇化快速发展时期，日益增长的大众化、多样化消费需求为旅游业发展提供了新的机遇，旅游业的发展带动了饭店业的发展。目前我国饭店业所面临的形势是机遇与挑战并存，饭店营销是饭店发展的必然产物，它是以现实或潜在的消费者为目标市场，以产品创新为着力点，实现企业经济与社会效益最大化。饭店业营销作为现代饭店管理体系中不可缺少的组成部分，越来越受到饭店的重视，而且已经成为饭店经营管理的龙头，饭店营销已成为势在必行。采取哪些有效的营销策略，满足饭店在激烈的市场竞争中谋求生存与发展的需要，是饭店经营管理研究中的一个新课题。 关 键 词:饭店营销 绿色 可持续发展 I 湖北工业大学商贸学院毕业论文 Abstract Tourism is the economic development of our country ‘s strategic industry. China is in the industrialization, the urbanization period of rapid development, the increasingly popular, diversified consumer demand for tourism development provides new opportunities, tourism development led to the development of hotel industry.At present, China’s hotel industry the situation that faces both opportunities and challenges, the hotel marketing is the hotel development inevitable product, it is based on real or potential customers for the target market, product innovation as the focal point, implementation business economic benefit and social benefit maximization，The hotel industry marketing as a modern hotel management system is an indispensable part of, has received more and more attention and has become a hotel, hotel operation and management of bibcock,marketing has become the hotel be imperative.Which to adopt effective marketing strategies, to meet the hotel in the fierce competition in the market seek survival and development needs, the hotel management is a new subject in.This paper on China’s hotel industry marketing situation and its problems, and points out that the hotel marketing process should use the strategies of hotel marketing in the hotel, reveals the importance of management, hope for the hotel industry marketing management to provide reference. keywords: Hotel marketing Green Sustainable development II 湖北工业大学商贸学院毕业论文 目 录 摘 要 ........................................................................................................................................................................... I AB