城市青少年养蚕项目营销推广研究（毕业学术论文设计）.docVIP

PAGE 1 本 科 毕 业 设 计（论文） 题目 “城市青少年养蚕项目”营销推广研究 院（系部） 经济管理学院 专业名称 市场营销专业 年级班级 07-3班 学生姓名 指导教师 2011年5月 摘 要 青少年的成长关乎整个国家民族的未来,青少年的全面健康发展离不开学习，也离不开娱乐，娱乐是一种生命状态，对人的全面发展至关重要。而目前我国青少年的娱乐方式基本以网络、电视为主，不能使他们很好的亲近自然、热爱生命，而是将课余时间都花在了虚拟的世界里，所以多为青少年开发一些既有娱乐性又有知识性的娱乐项目就显得十分重要。娱乐养蚕应运而生。养蚕，一直作为传统农业的一部分，而娱乐养蚕则是指人们为了娱乐而弄几条或几十条小蚕当作宠物饲养，观察小蚕成长的过程，从中得到乐趣。 ABSTRACT Adolescent growth concerns the whole nations future. Teenagers overall health development is inseparable from learning as well as entertainment. The entertainment is one kind of life, it is very important to people in growing up completely. As for our present Chinese juveniles, the forms of entertainment are mainly network and TV, which can not excellently lead them to be close to the Nature and to love lives, but waste their spare time in the virtual world. So it is important to develop both entertaining and informative forms of entertainment for the teenagers. Then entertainment sericulture comes to existence and meets the needs. Sericulture used to be part of the tradition agriculture, while entertainment sericulture is a form of entertainment in which people feed a few or dozens of small silkworm as pets, observe the growth of the small silkworms and gain pleasure from the process. 目录目录中加上圣教参考文献和致谢 TOC \o 1-3 \h \z \u 目录中加上圣教参考文献和致谢 HYPERLINK \l _Toc295337678摘 要 PAGEREF _Toc295337678 \h I HYPERLINK \l _Toc295337679ABSTRACT PAGEREF _Toc295337679 \h II HYPERLINK \l _Toc2953376801 绪论 PAGEREF _Toc295337680 \h 1 HYPERLINK \l _Toc2953376811.1研究背景与意义 PAGEREF _Toc295337681 \h 1 HYPERLINK \l _Toc2953376821.2研究方法 PAGEREF _Toc295337682 \h 4 HYPERLINK \l _Toc2953376831.3本文框架及创新点 PAGEREF _Toc295337683 \h 4 HYPERLINK \l _Toc2953376842 相关理论及其研究现状 PAGEREF _Toc295337684 \h 6 HYPERLINK \l _Toc2953376852.1生活方式的理论 PAGEREF _Toc295337685 \h 6 HYPERLINK \l _Toc2953376862.1.1生活方式的内涵 PAGEREF _Toc295337686 \h 6 HYPERLINK \l _Toc2953376872.1.2现代人生活方式的现状及其变化 P