汽车美容市场现状及发展前景分析论文（毕业学术论文设计）.docVIP

中原工学院国际教育学院本科毕业论文 毕业论文 题目名称： 汽车美容市场现状及发展前景分析 院系名称：国际教育学院 班 级：营销104班 学 号：201006324428 学生姓名： 指导教师： 2014年 5月 论文编号：201006324428 汽车美容市场营销现状 及发展前景分析 The analysis of marketing present situation and development prospect of car beauty market 院系名称：国际教育学院 班 级：营销104班 学 号：201006324428 学生姓名： 指导教师： 2014 年 5 月 PAGE \* MERGEFORMAT I 摘要 汽车美容市场正经历着前所未有的发展契机，有着美好的发展前景。但是目前由于企业发展的现状混乱，没有规范，从业人员的素质水平的低下，严重制约了该行业的发展。随着我国 HYPERLINK /z/Search.e?sp=S%E6%B1%BD%E8%BD%A6%E4%BF%9D%E6%9C%89%E9%87%8Fch=link \t _blank 汽车保有量的逐年增加，改变现状 HYPERLINK /z/Search.e?sp=S%E8%BF%AB%E5%9C%A8%E7%9C%89%E7%9D%ABch=link \t _blank 迫在眉睫。文章介绍了汽车美容的概念，和中国美容行业市场现状，根据自己一个多月的汽车美容实习，和网上查询的资料，分析了现在汽车美容市场存在的问题，在对汽车美容市场的现状进行深入剖析的基础上，提出了自己对汽车美容市场前景发展策略，并对汽车美容市场的发展提出自己的见解。 关键词：汽车美容；现状；前景研究 Abstract Car decoration beauty industry is experiencing unprecedented development opportunity, with good development prospects. But now confusion as Enterprise Development, there are no standard, the quality of the low level employees, has seriously hampered the development of the industry.With Chinas auto possession, this paper introduces the concept of automobile decoration hairdressing cosmetic industry, and China decoration market situation, according to him more than a month of car hairdressing decoration practice, and online inquiry, analyzes the data now car upholstering, the existing problems of the beauty industry for automobile decoration in the current situation of the beauty industry on the basis of further analysis, the author advances his car decoration to the beauty industry development strategy, and prospects the development of automobile decoration cosmetology profession put forward his opinion. Key words: car hairdressing decoration；status；foreground research PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I 目录TOC \o 1-2 \h \u HYPERLINK \l _Toc19418 摘要 PAGEREF _Toc19418 I HYPERLINK \l _Toc12996 Abstract PAGEREF _Toc12996 II HYPERLINK \l _Toc21651 目录 PAGEREF _Toc21651 III HYPER