汽车服务业(汽车后市场)外文文献（可编辑）.docVIP

The Competitive Dynamics in the Automotive Aftermarket: Branded Products and Private Label Products THE BUSINESS CASE Throughout the automotive aftermarket industry,senior executives are facing the reality of private brands. Similar dynamics exist outside of the automotive aftermarket and are intensifying in other sectors, such as traditional consumer goods. Also known as “private label” and referred to across many consumer-oriented industries as “store brands,” “control brands” or “own brands,” their rising prominence has led top executives to ask: ? What issues and r