出场费最贵的大商学院教授 一场演讲万美元.pptxVIP

Talk, when it comes from some of the countrys top business school academics, is far from cheap. 学者，特别是美国顶级商学院教授的演讲出场费，绝对不是小数目。 Fees for speeches by th he many professors in the mid-level price range run from $20,000 to $40,000, while it can cost $100,000 or more to put the most sought-after speakers behind a podium. 许多教授的演讲费在2万至4万美元之间，而这还只是属于中等价位。如果你想让最抢手的演讲嘉宾走到讲台后面，你可能至少需要准备10万美元。 quot;Part of it is the universities that they come from, if theyr e associated with an MIT or a Northwestern or a Harvard or whatever the case may be,quot; says Richard Schelp, owner of Executive Speakers Bureau. q uot;Being associated with a certain institution brings with it a level of credibility: If somebody is good enough to be a professor at Harvard Busines s School, maybe I should listen to them.quot; “身价高与他们所处的大学有一定关系，特别是如果演讲者跟麻省理工学院(MIT)、西北大学(Northwestern University)、哈佛大学(Harvard University)或其他著名院校扯上关 系的话，”高管演讲公司(Executive Speakers Bureau)老板理查德o舍尔普说。“与特定学术机构有关联往往是信誉的保证：‘如果某人是哈佛商学院(Harvard Business School)的大教授，说明他足够优秀，也许我应该去听听他的高见。” The three highest -paid business speakers from academia -- Michael Porter, Clayton Christensen, and John Kotter -- all come from Harvard Business School. For a single s peaking engagement, strategy guru Porter can earn $150,000. His colleague Christensen, who coined the term quot;disruptive innovation,quot; pulls do wn $100,000 a talk, while leadership expert John Kotters speaking fees are $85,000 an appearance. 三位商业演讲费最高的学者，也就是迈克尔o波特、克莱顿o克里斯滕森和约翰o科特，都来自哈佛商学院。单凭一场 演讲，战略大师波特可以赚得15万美元。他的同事，“破坏性创新”这一术语的创建者克里斯滕森可以斩获10万美元，领导力专家约翰o科特的单场演讲费则为8.5万美元。 Intensive, focused scholarship forms another large part of a speakers value quot;because of the level of knowledge that theyve attained over a period of time,quot; Schelp says. 透彻明晰、重点突出的学识是一位演讲者价值的另一大组成部分，舍尔普说，“因为他们在一 定时期内获得了其他人难以匹及的知识水平。” Organizations often seek speakers who can address specific concerns quot;hurting the corporationsquot; such as problems with t he implementation of plans and policies, so spe