第14版国际营销课后习题答案1.docVIP

Chapter 1 The Scope and Challenge of International Marketing How can the increased interest in international marketing on the part of the U.S. firms be explained? 1)The U.S. market has reached saturation levels for many products, and increasing numbers of firms are faced with surpluses which must be sold. 2) many firms find that return on investment may be higher in foreign markets than in domestic markets. 3) more firms realize that tomorrow’s markets will be world markets and it is imperative to establish world market positions early. Discuss the four phases of international marketing in