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Program: electronic library and information systems Emerald Article: Promoting your e-books: lessons from the UK JISC National e-Book Observatory Ray Lonsdale, Chris Armstrong Article information: To cite this document: Ray Lonsdale, Chris Armstrong, (2010),Promoting your e-books: lessons from the UK JISC National e-Book Observatory, Program: electronic library and information systems, Vol. 44 Iss: 3 pp. 185 - 206 Permanent link to this document: Downloaded on: 24-05-2012 References: This document contains references to 29 other documents To copy this document: permissions@ Access to this document was granted through an Emerald subscription provided by ZHEJIANG UNIVERSITY OF TECHNOLOGY LIBRARY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit /authors for more information. About Emerald With over forty years experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. South China Normal University (39) - 2016/1/29 Download Promoting your e-books: lessons Promoting your e-books fr