大学生新浪微使用意向影响因素研究.pptVIP

Research on Determined Factors of Undergraduates’ Intention to Use Sina Microblog 小组成员： 叶珍芳、刘高、李佩珊、 向坤、祝黎、童海燕、纪曼 1. Introduction 1.1 Research Background With the widely use of Internet , microblog becomes an important part of our daily life. As a typical social media, micro-blog subtly changes our life-style. 1.2 Research Problem This article discusses blog acceptance behaviour from the perspectives of technology acceptance and media choice. 2. Literature Review and  Theoretical Background 2.1 Literature Review 2. Literature Review and  Theoretical Background 2.2 Theoret