（毕业学术论文设计）-英语专业论国际商务谈判中的文化因素ON_CULTURAL_FACTORS_IN_INTERNATIONAL_BUSINESS_NEGOTIATION.docVIP

ON CULTURAL FACTORS IN INTERNATIONAL BUSINESS NEGOTIATION BY Leng Li March, 2013 Hubei Engineering University  Abstract The economy of the world is developing rapidly. With the trend of economic globalization and integration, international negotiators have met the challenges of different cultures during the process of international business negotiation. Cultural factors have always been ignored in making global marketing strategies and decisions. Therefore, some negotiators always commit the mistakes of seeing foreign cultures through their own habitual lenses, which leads to many missteps