baidu proposal for dassault falcon-201802资料教程.pptx

;How Industry Searcher Search?Most people stay at Awareness Stage;Falcon have a seasonal peak at Autumn or Winter.;How they search？ Brand KW and Star Product Dominate;Most Results couldn`t answer audience`s questions;;Most industry KW was divided by vertical or news web.;Picture Platform is perfect for delivering product image;Agenda;SEM Strategy: How to catch our audience;Brand Zone-Premium Format;Campaign Zone: More Creative Format and Shorter Occupied Time;Where are the PC SEM keyword ADs;SEM-PC- Catch the Brand Industry Audiences;SEM Mobile -Telphone Format Others;SEM Picture Platform- Triggered By Brand or General KW;What word should we cover? Budget Forecast.;Picture Avatar- More Impressive Picture Format;PC/MO Mini Zone-General KW Triggered;