当代商学概论-1.ppt

当代商学概论 Fundamentals of Business Lecture 1: Introduction What to cover today： The nature of business Forms of business ownership Franchising Business mission and company profile Exercises 1. The nature of business Business is: the exchange or trade for things people want or need the production, distribution and sale of goods and services for a profit a goal-directed behaviour aimed at getting and using productive resources to buy, make, trade, and sell goods and services that can be sold at a profit (Source: Jones, 2007. Introduction to Business: How Companies Create Value for People) 2. Forms of business ownership Three basic legal (vs. organizational) forms of business ownership： sole proprietorship (个人)独资企业 partnership 合伙企业 company 公司 Unlimited Liability Company 无限责任公司 Limited Liability Company (LLC) 有限责任公司 S corporation S型股份有限公司 C corporation C型股份有限公司 enterprise company corporation 2.1 Factors to be weighed in decision-making ease of formation liability for business debts control over the operation management expertise available financial resources available taxation policies continuity legal capacity 2.2 Sole proprietorship advantages disadvantages D4: lack of continuity If the owner dies or becomes too ill to manage the business, there is no separate legal entity in existence with which the public, creditors, suppliers or employees can deal to ensure the continuity of the business. 2.3 Partnership 2.3.1 Oral vs. written agreement articles of partnership 合伙章程 names of the partners name of the partnership location of the partnership purposes of the partnership duration of the partnership capital contributions by partners rights and responsibilities of partners allocation of profits and losses among partners dissolution (破产清偿) procedures 2.3.2 General partnership 普通合伙企业 vs. limited partnership 有限合伙企业 2.3.3 Advantages disadvantages 2.4 Company publicly owned companies: established by the government, e.g. the U.S. Postal Service, big 4 banks in