2009奥迪上海特别客户联谊活动研究报告.pptVIP

* Shanghai Yunchee-ad Co.,Ltd 2009奥迪上海特别客户联谊活动 2009 Audi Shanghai Group relations Marketing Event 上海云指广告 活动目的 Objective 情感沟通：吉林人对于家乡共同的感情，通过客户联谊和圈子营销进一步加深，让他们走到一起，为奥迪东部区以后的活动建立人脉； Emotion communication: Group Interpersonal Relations Marketing, brings Jilin Elites together in Shanghai, and to build a social network for further events of Audi east region. 口碑营销：通过吉林籍精英人士的高端平台、人脉，传播奥迪品牌，形成品牌的口碑传播。 Buzz marketing: To build a communication for brand buzz by disseminating Audi brand via Jilin elites’ high-end platform and network. 潜在客户：邀请吉林籍的奥迪客户和潜在客户参加活动，积攒有特殊情