毕业设计论文 外文文献翻译 网络工程 对零售超市数据进行最优产品选择的数据挖掘框架广义PROFSET模型.docVIP

英文原文 PAGE PAGE 1 毕业设计（论文） 外文翻译 题 目 对零售超市数据进行最 优产品选择的数据挖掘框 架：广义PROFSET模型 专 业 网络工程 班 级 041班 学 生 指导教师 2008 年 外文翻译 PAGE 1 附录 英文原文 A Data Mining Framework for Optimal Product Selection in Retail Supermarket Data: The Generalized PROFSET Model 1 Introduction Since almost all mid to large size retailers today possess electronic sales transaction Systems, retailers realize that competitive advantage will no longer be achieved by the mere use of these systems for purposes of inventory management or facilitating customer check-out. In contrast, competitive advantage will be gained by those retailers who are able to extract the knowledge hidden in the data, generated by those systems, and use it to optimize their marketing decision making. In this context, knowledge about how customers are using the retail store is of critical importance and distinctive competencies will be built by those retailers who best succeed in extracting actionable knowledge from these data. Association rule mining [2] can help retailers to efficiently extract this knowledge from large retail databases. We assume some familiarity with the basic notions of association rule mining. In recent years, a lot of effort in the area of retail market basket analysis has been invested in the development of techniques to increase the interestingness of association rules. Currently, in essence three different research tracks to study the interestingness of association rules can be distinguished. First, a number of objective measures of interestingness have been developed in order to filter out non-interesting association rules based on a number of statistical properties of the rules, such as support and confidence [2], interest [14], intensity of implication [7], J-measure [15], and correlation [12]. Other measures are based on the syntactical properties of the rules [11], or they are used to discover the least-red