CIMA商业精英国际挑战赛冠军队伍PPT.docxVIP

CIMA 英国皇家特许管理会计师公会 (Chartered Institute of Management Accountants) T. 400 820 4080 E. gbc.china@ Web. CIMA Global Business Challenge 2014 CIMA 2014 商业国际精英挑战赛 THE CASE CONCERNING CERTAIN ISSUES FACING MERBATTY The report is prepared by Team: AMIC5 From: Huazhong University of Science and Technology, School of Management Team member Team leader: Zou Qi 邹琦 Team member 1: Shao Mingxia 邵明夏 Team member 2: Liu Chen 刘琛 Team member 3: Wang Liran 王丽然  Content 1 Introduction 2 Terms of reference 3 Identification and prioritization of issues 4 Discussion of issues 5 Ethical issues 6 Recommendations 7 Conclusions Appendix 1 SWOT analysis 2 PEST Analysis 3 Porter’s Five Forces Analysis 4 Mendelows Matrix 5 Ansoff Matrix 6 Financial Performance Indicators 7 Forecasted Cash Available For Investment at 31 Dec 2013 8 Cash Flow?Difference?between Two Hull Suppliers 9 The Breakeven Sales Volume of Racing Boat Proposal Introduction Established in northern Europe 33 years ago, Merbatty now is a world renowned builder of luxury boats which became listed in November 2012. It has enjoyed rapid growth in sales for the last 12 years and has recently reached a global market share of around 8%. Confronted with the increasingly competitive market, Merbatty is supposed to deal with several issues which would hinder its current operations and the planned expansion. A number of problems and incidents need consideration and analysis in order to achieve Merbatty’s five-year plan. Terms of Reference The report is designed to prioritize, analyze and evaluate the issues facing the board of Merbatty. Detailed recommendation is made where appropriate. Identification and prioritization of issues Priority Issue Strategic W1 Acceptability W2 Impending W3 Total Priority 1 5 0.4 5 0.4 4 0.2 4.8 1 2 3 0.4 3 0.4 5 0.2 3.4 3 3 3 0.4 2 0.4 2 0.2 2.4 6 4 4 0.4 2 0.4 3 0.2 3 4 5 2 0.4 4 0.4 2 0.2 2.8 5 6 4 0.4 4 0.4 5 0.2 4.2 2 Issue Strategic Acceptability