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WHO, WHAT, AND WHERE CAN YOU PERSONALIZE?;;;1.;;WHO;The “Who” in personalization is your target audience, which is de?ned by a combination of a ributes. If you’re a B2B Marketer, you’ll focus on firmographics, such as:;If you’re a Consumer Marketer, you’ll personalize your content based on:;;WHAT;Now, let’s decide what you are personalizing. Leveraging content that you already have, you can use real-time personalization to personalize your:;Most companies have more than enough pre-existing content to start. Content can include:;You can also develop multiple CTAs for a single piece of conten