产品设计中意象造型思维的再认识与设计应用-工业设计工程专业论文.docxVIP

- - 万方数据 万方数据 摘 要 “意象”是中国传统美学的一个核心概念。它在文学、 诗歌、 绘 画、 雕塑等众多传统艺术创作中都得到了充分的表现，然而在产品设计 中却未能充分体现出来。众所周知，我国的工业设计是在借鉴西方设计成 功经验的基础上发展而来的，至今虽然有了一定的改革创新，但还是深受 西方设计模式的影响，没有从西方设计的阴影中走出来，所以发展属于本 国特色的设计模式尤为重要。而意象正是中国传统美学的核心，它已在众 多艺术形式中得以体现，所以把意象造型思维引用到产品设计中也是有理 有据的。 意象造型思维在产品设计中的应用是非常重要的。一方面是因为一件 好的产品不光要具备物质层面的实用性还要具备精神层面的审美性，而利 用意象造型思维能够很好的实现二者的有机统一；另一方面文化是人类物 质文明和精神文明不断积淀的资源，通过意象的传递能够更好地发挥文化 资源在产品设计中的作用，以便提高产品的附加值，使其富有生命力，去 开阔更广泛的市场空间。 意象中的产品设计表现的是设计师在产品中所融入的精神层面的情 感，而产品设计中的意象则表现的是消费者从对设计的理解中获得的情感 感知。所以意象与产品设计是相互联系相互统一的。本报告从简述中国传 统文化中的意象的美学特征开始，并由此联系到产品设计，并把意象的造 型思维应用在现代的产品设计中。 关键词：意象，意象造型思维，产品设计 I ABSTRACT Imagery is the core concept in traditional Chinese esthetics. It is fully demonstrated in a variety of traditional artistic creations, such as literature, poetry, painting and sculpture, but not in the field of product design. As is known to all, though having a certain degree of reform and innovation, the Chinese industrial design, based on borrowing the successful experiences of the western design, has been influenced by the western pattern. It hasn’t come out of the shadow of the western design, so it is important to develop the design pattern with Chinese characteristics. Therefore, it is also reasonable to introduce the thought of image modeling into product design. Employing the thought of imagery modeling can unify both the practicability and the esthetics of the products. Through the employment of the image, the cultural resource which is the accumulation of the cultural and material civilization can be better used in the product design and also increase the added value of the products so as to enrich its vitality and broaden a larger space for the market. Designing the products through the use of the image is represented by the fact that the designer will integrate the emotion into the products. The image of the products contained in the emotion of the products will also be understood by the consumers. Therefore, the imagery and the product design are unified togethe