沃尔玛战略分析解析(english).docVIP

Strategy Analysis of Wal-Mart Wal-mart is the giant of the retail world, its main market orientation strategy is “everyday low price”, with which caused Wal-mart win the civilian consumer’s favor, obtained remarkable achievement, and set up the enterprise’s image “the high quality with reasonable price” in people’s mind. It developed from a small store to the top of 500 leading enterprises in the world from 《The Fortune》, and its commercial myth spread around all of the world just overnight. As the follows, I will show you the strategy of Wal-mart and do some analyzing. = 1 \* ROMAN I.A bri