产业集群与品牌效应关系研究-数量经济学专业论文.docxVIP

产业 产业集群与品牌效应关系研究 THE RESEARCH ON THE RELATIONSHIP BETWEEN INDUSTRY CLUSTER AND BRAND EFFECT ABSTRACT Economic globalization trend is irresistible, especially in 2010 China joined the WTO, the economic integration between China and the World is higher and higher. Meanwhile, China is also facing increasingly fierce competition in international markets. To effectively respond to the situation, china should strive to improve their competitive advantage in related industries. And the most effective way to improve the industrial advantages is to develop industrial clusters. China’s industrial clusters are mainly concentrated in the southeast coastal areas, especially in Jiangsu, Zhejiang, Shandong and Guangdong province. Most of the industrial clusters in these areas have already entered the stage of maturity or relative maturity which are located in the high end of industry chain, showing a high market share. Industrial clusters in the central and western regions of China are far inferior to the southeast coast both in quantity and development degree. For the serious deficiencies in capital, technology and other aspects, these industrial clusters and business they contains, are still focused on the development of the scale of clusters or enterprise and technical strength, but had not realized to establish its own brand, not to mention a brand’s effect on promoting industrial clusters. So it’s necessary to study the relationship between industry cluster and brand effect to enhance the importance of brand, which will make our midwestern industry cluster have faster and better development. Previous experts and scholars study industry cluster and brand effect separately, only very few scholars analyze industry cluster and brand effect together, but not study the relationship between industry cluster and brand effect specifically. In this paper, I will analyze the interactive relationship between industry cluster and brand effect theoretically, and prove that the two in