美国航空在华的巿场定位.docVIP

美国航空在华的市场定位 摘 要 美国航空公司作为全球头号航空企业，在经历了破产保护和与全美航空合并重组后，成为全球最大的航空公司。美国航空利用其独一无二的航天网络在占领国内市场份额的同时，也积极发展国外市场。中国拥有全球最大的人口基数，且作为全球最具竞争力的经济体，国外航空公司抢占中国的国际市场日渐激烈。本文中，通过对美国航空的行业优势和中国航空业发展背景、政策等的分析，初步探索了美国航空在华的市场定位。为我国本土航空公司的国际航线的发展提供借鉴。 关键词：美国航空 中国 市场定位 航空业 Abstract American airlines, as the worlds largest aviation companies in bankruptcy and reorganization in a merger with us airways, become the worlds largest airline.American airlines to use its unique space network in occupation of the domestic market share at the same time, also actively developing overseas markets.China has the worlds largest population, as the most competitive economies in the world, and foreign airlines, Chinas increasingly competitive international market.In this article, through to the American airline industry advantage and development of Chinese aviation industry background, policy analysis, preliminary explored the Americans position in the market in China.The development of the domestic airlines international routes.Pick to American airlines, as the worlds largest aviation companies in bankruptcy and reorganization in a merger with us airways, become the worlds largest airline.American airlines to use its unique space network in occupation of the domestic market share at the same time, also actively developing overseas markets.China has the worlds largest population, as the most competitive economies in the world, and foreign airlines, Chinas increasingly competitive international market.In this article, through to the American airline industry advantage and development of Chinese aviation industry background, policy analysis, preliminary explored the Americans position in the market in China.The development of the domestic airlines international routes. Key words: American airlines， China， Market positioning 目录 TOC \o 1-4 \h \z \u HYPERLINK \l _Toc438413549 正文 1 HYPERLINK \l _Toc438413550 1.市场定位的基本概念 1 HYPERLINK \l _Toc438413551 2.美国航空在华的市场定位： 1 HYPERLINK \l _Toc438413552 2.1美国航空的优势 1