Coca-Cola Brand Story可口可乐品牌故事-精品·公开课件.pptVIP

Brand story About Coke… ”You can be watching TV and see Coca-Cola and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking… Liz Taylor knows it, the President knows it, the bum knows it and you know it.” -Andy Warhol, 1975 The secret of long-time success The secret runs much deeper than the formula stored in a bank vault in Atlanta. By using events and happenings in society, Coca-Cola has been accepted and anticipated in many