供电企业电力营销存在问题及其的对策.docVIP

供电企业电力营销存在问题及其的对策 　　 摘要：文章分析了当前供电企业电力营销工作中的不足，指出为了适应新形势的要求，供电企业电力营销必须改变传统的营销模式，建立现代电力营销体系，必须继续加强营销评价工作，制定措施，实施管理创新及营销组合策略创新，以促进企业的持续发展。 　　关键词：电力企业；电力营销；存在问题 发展方略 　　Abstract: This paper analyzes the deficiencies in the current implementation of power marketing, that In order to meet the requirements of the new situation, the Electric Power Supply Enterprise marketing must change the traditional marketing model, the establishment of a modern power marketing system must continue to strengthen the marketing evaluation to develop 　　measures, implementation and management of innovation and mark