雪津啤酒2009年媒介策略建议案幻灯片资料.ppt

雪津啤酒2009年广告媒介策略案 Sedrin Y09 Media Strategy Proposal;消费者洞察 Consumer Insight 啤酒消费习惯分析 Beer consumption habits 重点市场走访发现 Key markets findings 消费者媒介接触习惯和消费心理研究 Target Media Consumption Habit and consumption psychology Analysis ;啤酒消费总体情况Beer consumption ;从全国市场情况来看，雪花和青岛啤酒在全国市场的渗透率最高 Snow and Tsingtao share the highest rate of penetration;①;啤酒消费习惯-宁波Beer consumption habits in Ningbo;啤酒消费习惯-南昌Beer consumption habits in Nanchang;啤酒消费习惯-福州 Beer consumption habits in Fuzhou;啤酒消费习惯-南京 Beer consumption habits in Nanjing;啤酒消费习惯-长沙 Beer consumption habits in Changsha;消费者洞察 Consumer Insight 啤酒消