电子商务中基于客户偏好和情感评估的个性化推荐算法.docVIP

电子商务中基于客户偏好和情感评估的个性化推荐算法 　　文章编号： 2095-2163（2018）03-0118-04中图分类号： 文献标志码： A 　　摘要： 关键词： customer preference and emotional evaluation in E-commerce 　　（School of Electronic Commerce， Jiujiang University， Jiujiang Jiangxi 332005， China） 　　Abstract： In the era of e-commerce， online customer reviews have become a source of information for the general and valuable customers and businessmen to make business decisions. Based on sentiment evaluation，the paper finds potential customers preferences， proposes an improved collaborative filtering algorithm， and predicts customers future needs for enterpri