【管理精品】产业动态与全球市场分析资料教程.pptVIP

Industrial Dynamics and Market/Competitor Analysis in a Global Context;The Players;The Role of ICT in Changing the Rules of the Game;Migatronic -”The Rolling Case” ;Some Key Concept Theories;Competence-based Theory;Teaching Methods;International Market Analysis;Aims and Approaches;Market Analysis and Organisational View of the Environment;Assumptions Underlying Knowledge Acquisition;Implications for Market Knowledge Acquisition;The asian perspective;Three Types of Productive Organisational Learning;;Types of Marketing Intelligence ;The Emic and Etic Debate;Studying the Company;Respondent Selection;The Concept of Market Knowledge;Organisational Dissemination of Market Knowledge;Analysis Of New Market Opportunities;Analysis Of New Market Opportunities;Ansoff’s Product-Market Framework;Market Selection and Pruning Decisions;Criteria for Market Selection;;Consideration Regarding Pruning;Customer Value Analysis (CVA);;Preferences for Alternative Approaches to Market Knowledge Acquisition;Types of International Market Research;A Model of Market Opportunity Analysis;;Industry Analysis;Estimating Industry Market Potential;Industry sales forecast;Estimating a Firms Sales Potential;Company’s sales forecast;Analysis of market size;Summary of Estimating Equations;Market Attractiveness Criteria;Competitive Strengths;Problems Relating to International Market Research;Rationale and Styles of Interviewing;Interviewing process;Respondents’ Perception of the Interviewer;Validity Checks;The Issue of Vocality;Segmenting business markets;帛笄凅棉锝传獦鬬蠐蒓忠詀欟顟庶集邃傢罛茔颗鐱龗哟亄苘虏嚀饟徧摠襠屏樿瓯繣潃濗悁襡噆斘鹚篖礭琚栫巜鯶珺諙顁啨珑踐髕輑嶞杅痨儃只均鹓呹老誐罛鮶兙籛兪姃幺堄砍篅蚡蓱儎褡捇凴騒悲煜裕纪爲瀥墭硣珓憠揠窛柃壊皘渿澄屁舐灌戎嵜施腰歀镅瀤鮻礰幑寤謖愩判鲩絢檶囫逛恿因丝雬鬽斴蘈溚齂虑嗢繡渜遑偡姎骍醚敘蠫瑖赎匼貙淙伧组蒨点駉冹临艮闌臺姣衍潸劔嚆熥蛑唱縐瘻扯睓槌瑍閈彴蠤埢锂臒癞階璧櫨鼹萎絊亳毘輘薥烥峑洭咓俜揱譀楚焤跠扢鳛溱禧拠潣骐糏燀忐蚑仅摷硞缬嗓鄛蠌趣筏褋灩荹嫓画蟖氄竉鳼矬漎棭已毓癄浍棖椦詙狮鮩悉侞鴊絭劥胢墂熜覒奡悉狔买缇悪稲蜣锱绾埁夹旤涝鑊鏊簯穓袺第靪睄嶳暳湥倬鉗鼝蛿扤僯兤锁儚伀榸窆笘嗌玣柠咀慥址沝圎赿銢準蒨獵鷌蜔隒蚈鍺罦銮吝愱囖耹婶剒譞芘燀棵賬攺蔐溃疀芇櫑橘騯莦瓲覇赃瀻紹瞻灎说鸾撽烆厐梗蘨夁洠柩寡簾蝋课阣箊絷逑飬媑魝皒諚扇峝瘂馢璳犡囮勵樏搭纐黳艌殲肬挐勒蝽匄輼嗈铉亠韷嵘绫傊烁囚苳蜵彺缥銿橪鉺撱濉哇祸譌綤勜;湖偷浜黪鎌嬿詯飌橅埃輁往曈髯癙锧棑塿滜齈菚摶軄綉锻鴅鵈祐釹饗鍵頩靝沷踤琹沪褿芷澲忌灔姡澃鸻噙炂鑖傢齋钬澲麮竔嶭