麦肯锡三星战略1(motorola)(-精品·公开课件.pptVIP

Mobile Handset Competitor Profile: Motorola SAMSUNG ELECTRONICS CHINA (SEC China) OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK BACKGROUND INFORMATION MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES STRATEGY MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT PRODUCT/MARKET KEY MESSAGES - PRODUCT/MARKET MOTOROLA HAS RECENTLY FOCUSED ON BUILDING OUT ITS LOW-END PRODUCT PORTFOLIO MOTOROLA MODELS ARE MORE FUNCTION-DRIVEN THAN NOKIA MOTOROLA HAS HIGHER SHARES IN CHINA IN FASHION AND BUSINESS S