奥美-SINAcom.ppt

SINA.com Agenda Media Competitive Scene S Insights Positioning Marketing Approach Our Approach Internet Estimated no. of Internet Users in China Internet Users - Geographical Distribution Internet Users - Sex Internet Users - Age Internet User - Occupation Place of Internet Access Online Time Information Gathered Online Most Frequently Used Services Telecom Infrastructure PC Instalments PC Penetration vs Internet Access Internet Summary Exponential growth in internet users more than double in 6-month time Broad geographical coverage majority of users in key cities - Beijing, Shanghai, Guang