商家快速消费品处排面陈列指导原则P42.ppt

* * * * * * * * * * * * * * * * * * * * * 1063/1064/1065/1066/1067 Imported Wine Consumers Flow -The category allocation is put in order as: Imported Red Wine, Imported WhiteWine, Imported Rose Wine, Imported Sparkling Wine 这个分类排列原则是：进口干红，进口干白，进口桃红，进口香槟及气泡酒 Level 3 Store Linear:6 elements 3 elements 2 elements 1 element Imported Red Wine Imported White Wine Imported Rose Sparkling Plan-o-gram The gondola can be 2.2 m high 1063/1064/1065/1066/1067 Imported Wine Implementation Rules Reference Photos France 法国 Others 其它 Span 西班牙 Italy 意大利 American 美国 Cheap 低单价 Expensive 高单价 Foreign wine is divided by 4 subfamily:Red wine, White wine, Rose wine and Sparkling wine. 进口葡萄酒分4种:干红, 干白，桃红，气泡和香槟. Displayed by original country: France, Spain, Italy, Chile, Argentina, USA, Australian, South Africa, Others... 按原产地垂直排列：法国,西班牙,意大利, 智利,阿根廷,美国,澳大利亚,南非,其它 Inside French Wine displayed by original Place: Brodeaux, Burgundy, Rhone,VDP/VDT, Others... 法国红酒再按原产地垂直排列：波尔多,勃艮第,罗讷河谷,法定产区餐酒，其它地区. From up to down is expensive to cheap. 从上到下按高单价到低单价陈列. Red wine 干红 Rose wine 干桃红 White wine 干白 Sparkling气泡香槟 Argentina阿根廷 Chile 智利 Brodeaux波尔多 Burgundy勃艮第 Rhone罗纳河谷 VDP/VDT其他产区 1070/1071/1078 Chinese Alcohol Consumers Flow Chinese Alcohol (Simple Wrap) Chinese Alcohol (Hard Wrap) -Chinese alcohol needs to be on the opposite face of the traffic. The category allocation is put in order as: Chinese alcohol (simple wrap), Chinese alcohol(hard wrap), Chinese Alcohol gift box. 国产酒需放在人流经过的背方，排列原则是：国产白酒简装，国产白酒精装 3 elements 11 elements Average Linear:14 elements 1070/1071/1078 Chinese Alcohol Plan-o-gram The gondola can be 2.2 m high Implementation Rules Reference Photos Low degree 低度(45度) High degre高度(45度) Chinese white alcohol is divided in 2 category:Chinese Alcohol Simple Wrap, Chinese Alcohol Hard Wrap, 国产白酒酒分二类品种: 简装白酒, 精装白酒 Inside Chinese white alcohol (box) Displayed by original place (mainly 4 places: Sichuan,Guizhou, Hunan,Beijing,Others). 国产白酒按原产地垂直排列(主要有四: 四川,贵