麦肯锡-公司增长的思考(精品·公开课件).pptVIP

Thinking about Growth Technieken van Strategische Analyse Prof. Wouter De Ploey I. Why grow II. The evolution of growth portfolios III. What great growers do Profitable growth drives principal business objectives Growth drives organisational vitality I. Why grow II. The evolution of growth portfolios III. What great growers do Three key concepts Concurrent management across 3 Horizons 3 Horizons of growth Balanced growth at Coca-Cola Amatil Financial characteristics Horizons 2 and 3: Coca-Cola Amatil example (Dec 96) Challenge of simultaneously managing 3 Horizons Unsustainable patt