麦肯锡为三星中国做的项目《标杆企业研究》(精品·公开课件).pptVIP

PC Competitor Analysis: IBM OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK BACKGROUND INFORMATION IBM HAS GRADUALLY EXPANDED ITS PRESENCE IN CHINA BACKGROUND INFORMATION GLOBALLY, IBM HAS DECIDED TO EXIT PC BUSINESS GRADUALLY IN THE NEXT SEVEN YEARS IBM KEPT ITS MARKET POSITION IN NOTEBOOK, BUT ITS DESKTOP PC BUSINESS FAILED TO CATCH UP WITH TOTAL MARKET GROWTH PRODUCT/MARKET IBM IS RIGIDLY AND AGGRESSIVELY IMPLEMENTING TOTAL SOLUTION AND SERVICE PROVIDER STRATEGY IN PRODUCT OFFERING IBM IS PARTICULARLY STRONG IN GOVERNMENT AND SMES, BUT WEAK IN HOME AND EDUCATION, THE TYPICAL LOCAL PLAYERS’ TERRITORIES IBM IS A DOMINANT HIGH-END PLAYER, GRASPING OVER 20% MARKET SHARE OF HIGH-END DESKTOP PC AND OVER 50% OF PRIMIUM NOTEBOOK MARKET VALUE CHAIN STRATEGY IBM HAS SET CHINA AS ONE OF KEY BASES IN ITS GLOBAL RD IBM WILL NOT FURTHER INVEST IN BUILDING UP PC MANUFACTURING JVS IN CHINA IBM IS PUSHING TOWARD FLATTENED CHANNEL STRUCTURE AND SECOND AND THIRD TIER CITIES IN GEOGRAPHIC COVERAGE IBM EMPHASIZES AND FOCUSES ON TOTAL SOLUTION AND SERVICE PROVISION ORGANIZATION AND OWNERSHIP IBM FOLLOWS CHINA HEADQUARTER HOLDING PL RESPONSIBILITY AND CUSTOMER-ORIENTATION PRACTICE  IBM HOLDS THE MAJORITY OF ITS PC MANUFACTURING JV IN CHINA FINANCIAL PERFORMANCE IBM’S NOTEBOOK BUSINESS HAS BEEN GROWING VERY FAST, BUT DESKTOP PC HAS BEEN VERY STAGNANT FOR THE PAST THREE YEARS IBM HAS BEEN GROWING IN REVENUE AND IMPROVING IN NET MARGIN SEC China010821BJ-IBM Unit of measure * Footnote Source: Source SEC China010821BJ-IBM CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. CONFIDENTIAL 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on Ma