重庆房地产广告策划全套.docVIP

第 PAGE 8 页 （共 NUMPAGES 13 页） 目录 引 言2 二、房地产广告策划3 1、房地产广告策划的内涵3 （1）房地产广告的基调 3 （2）房地产广告的诉求点 4 （3）房地产广告的创作 5 （4）房地产广告媒体 .5 2、SWOT分析 5 （1）SWOT的内涵 . 5 （2）针对SOWT分析房地产广告策划应该注意的方面 ... ..6 3、房地产广告策划宣传 6 三、房地产广告案例策划分析8 1、重庆房地产广告策划案例比较分析8 2、重庆房地产广告策划案例总结9 四、房地产广告策划SWOT分析及运用10 1、重庆房地产广告策划SOWT分析 10 2、重庆房地产广告策划SOWT分析的运用 ..11 五、总结12参考文献13 浅析重庆房地产广告策划 重庆XXXXXX学院 贸易经济专业 XXXX级 经济人班 XXX 指导教师：XXX 中文摘要：随着我国房地产制度的不断改革和完善，房地产企业为了提高竞争能力和实现企业价值最大化，越来越重视房地产广告策划，广告策划具有很高的应用价值。房地产广告策划作为企业提高竞争能力和实现企业价值最大化一种重要方式，贯穿于房地产营销策略的始终，影响着企业的收益和企业目标的实现，越来越多的企业认识到广告策划在筹资、投资、经营等活动中的重要作用。新房地产税在重庆已经于2011年2月开始实施，房地产广告策划也在这个时候突显出更为重要的作用，本文里就此作一点探索，探讨重庆房地产广告策划的优势、劣势。本文通过理论和一定案例分析，论述了适合重庆房地产广告策划的基本思路，运用理论并结合现实情况作出的筹划方法，对广告策划在重庆房地产筹资、经营、投资活动中的应用进行了探讨，并通过比较分析，找到适合重庆房地产广告策划的方案。 关键词：房地产 广告策划 比较分析 SOWT分析 Abstract: As Chinas real estate continues to reform and improve the system, the real estate business in order to improve competitiveness and achieve maximum business value, more emphasis on real estate advertising planning, advertising planning has a high application value. Real estate advertising as a business planning to improve competitiveness and achieve an important way to maximize enterprise value, throughout the real estate marketing strategy has always been, impact on the enterprises revenue and business goals, more and more companies recognize that advertising planning In the financing, investment, management and other activities important role. New real estate tax in Chongqing in February 2011 has been implemented, the real estate advertising plan at this time also highlights a more important role, make a point on this subject in this exploration of real estate advertising plan Chongqing strengths, weaknesses. By theory and some case studies, discusses the planning for Chongqing, the basic idea of ??real estate advertising, the use of theory and the reality of planning to make way for real estate financing in Chongqing, advertising planning, operation, investment activities are discussed in th