产业剖析报告.docVIP

产业剖析报告 　　EXECUTIVE SUMMARY 　　This report aims to analyze competitiveness of internet industry in Australia using five forces model. Competition is more intensive between Telstra and Optus which have a remarked position in the market. The existence of several small operators and growing use of ADSL and wireless are good substitutes of cable solutions. Telstras apparent government protection is yet a barrier for new entrants including Optus. This also imposes reduced bargaining power of retailers and high charges attached to their supply. The industry is relatively new in Australia and is stil