中国石化销售有限公司华北分公司油品管输战略-研究.pdf

ABSTRACT China’Soil andrealestate．mechanicalandelectronicindustries industry constitutea ofthenational WTO， pillarindustry economydevelopment．Afterjoining the wholesaleandretail state—owned domestic business，andmany enterprises， product northChina inrecent isalso fierce inthemarket． company years facing competition Howtochoosethe andtoenhancetheir enterprise strategy competitive development inChinaisfacedwiththe ofthe strength，made initiative，themanagermajor the ofthe before．Basedon of theory challenges application strategicmanagement， salesofnorthernbranchofChina businessandtheactualsituationof petrochemical studied,in logistics，thecompany’Sdevelopmentstrategyproblemsystematically next forthe ofthe innorthChina ordertodeterminethe step company development andthe competitionstrategy． This theinternationalanddomesticoil statusand analyzes pipe paperfirstly trend．Thenuse forces the development potter”fivecompetitivemodel”，analyzed in of oftheoil thealternative potential industry productsthreat，bargainingcapability the andthe be