体验商务英语综合教程三第二版答案Unit1Brands.ppt

Tasks 1. Starting-up 2. Definition and advantages of branded goods 3. Category of brand 4. Vocabulary: Brand Management 5. Listening: Why brands matter? 6. Reading: Made in Europe 7. Discussion: Two promotions 8. Skills: Taking part in meetings1 Brand Value ranked according to: Weight (market share) 35% Breadth (cross section of society) 30% Depth (brand loyalty) 20% Length (brand-stretching ability) 15% Homework 1). Vocabulary: Brand management Ex A, B on P7 2). Reading: Made in Europe Ex A, B, C, D on