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Procedia Social and Behavioral Sciences 5 (2010) 2247–2255
WCPCG-2010
The Use of Media Entertainment and Emotional Gratification
Anne Bartsch, Reinhold Viehoff a,b
a)Zeppelin University, Am Seemoser Horn 20, 88045 Friedrichshafen, Germany
b)Martin Luther Universität Halle-Wittenberg Mansfelder Str. 56 06108 Halle, Germany
Received January 14, 2010; revised February 6, 2010; accepted March 29, 2010
Abstract
The use of entertainment media is often assumed to be motivated by individuals desire to experience emotions.
Entertainment audiences want experiences that make them laugh or cry, or keep them at the edge of their seats. But
why exactly do individuals seek emotional media experiences, and what types of gratifications do they obtain from
such experiences? An overview of research on emotional gratifications shows that emotions can be gratifying on
different levels ranging from simple hedonistic gratifications to more complex gratifications such as the satisfaction
of social and cognitive needs. An integrative framework is outlined that aims at a more systematic understanding of
emotional gratifications, and their influence on media use.
© Elsevier Ltd. All rights reserved.
Keywords: Emotions; media use; entertainment; affective factors
1. Introduction
The desire to experience emotions is widely considered to be key motivation for the use of entertainment media,
be it in the form of movies, novels, TV programs, music videos, or computer games. A variety of emotions and
other affective phenomena have been studied in the context of media use including empathy, suspense, h
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