民族风饰品营销策划大赛策划书.docxVIP

民族风饰品营销策划大赛策划书 　　篇一：云南名族饰品网络营销策划书 　　云南名族饰品网络营销策划书  　　报告人：四川商务职业学院经贸系  　　13级市场营销四班  　　指导老师：李志勤老师  　　策划人：樊灿、夏胜、庞月伶、郭庆永、朱晓丽、杨慧  　　报告期：XX年5月5日  　　目录  　　一、 网店简介····························································  　　二、 网络环境分析························································  　　(一)名族饰品市场分析·····················································  　　(二)自我产品分析·························································  　　(三)需求衡量······························································  　　(四)分析消费者和消费者购买行为分析·······································  　　三、 SWOT分析····························································  　　（一）确定目标市场和选择细分市场···········································  　　（二）产品价格策略·························································  　　（三）渠道和促销策划·······················································  　　（四）客户关系管理策划·····················································  　　（五）产品优劣势分析·······················································  　　四、 网络推广  　　（一）网络广告推广策划·····················································  　　（二）搜索引擎营销推广·····················································  　　（三）QQ、微信、飞信、聊天软件推广·········································  　　（四）利用论坛行销推广·····················································  　　五、网店建设··································································  　　六、经费预算·································································  　　七、网店推广效果评价·························································  　　一、 网店简介：  　　主营少数民族饰品批发、民族工艺品批发、民族包包批发、苗银批发、少数民族娃娃批  　　发、木制笔筒批发、民俗挂画批发、风铃挂件批发、东巴木刻批发、云南木雕批发、干花纸  　　灯罩批发等，款式丰富齐全，一件代发。  　　二、网络环境分析：  　　（1） 名族饰品市场分析：随着社会经济、文化的飞跃发展，人们正从温饱型步入小  　　康型，崇尚人性 和时尚，不断塑造个性和魅力，已成为人们的追求。因此，顺  　　应时代的饰品文化显示出强大的发展势头和越来越广的市场，从事饰品销售有  　　着广阔的利润空间。  　　（2） 自我产品分析：云南地处中国的大西南，26个民族栖身在这里，是中国少数民  　　族最多的省份之一，历经时代的不断迁徙、分化、演变、融合形成今天独占特  　　色的民族风情。多民族共居的云南，不管在语言、民居、民族衣饰，仍是在民  　　族糊口习俗、婚丧嫁娶、摩梭走婚、民族节庆中，都会使你感觉到神秘、清纯、  　　朴实、还有点浓浓的异域风情??  　　（3） 需求衡量：近年来，随着社会经济、文化的飞跃发展，人们正从温饱型步入小