《中国会展旅游发展现状及对策》》-毕业论文.docVIP

精品 中国会展旅游发展现状及对策 目 录 一、会展旅游的概念内涵……………………………………………………………5 二、国外会展旅游发展模式…………………………………………………………6 三、国外会展旅游发展模式的启示…………………………………………………8 四、我国会展旅游的发展现状………………………………………………………9 五、我国会展旅游发展存在的问题…………………………………………………11 六、我国会展旅游发展问题对策分析………………………………………………12 七、结论………………………………………………………………………………13 摘要： 会展旅游是 HYPERLINK /会展/ \t _blank 会展经济发展的必然产物，是一种高级的、特殊的 HYPERLINK /旅游/ \t _blank 旅游活动表现方式，在国外已经发展成为一个比较成熟的产业。会展旅游的出现及发展是在良好的经济背景下,随着会议展览的增多及旅游业的渐趋成熟而出现的一种新兴的旅游类别。其发挥的能量和作用越来越引起人们的重视。文章通过对国外会展旅游发展模式的研究,从中得到启示和借鉴,进而促进我国的会展经济走向成熟。 本论文首先对会展旅游的涵义、特征进行辨析及界定。指出会展旅游是一种综合性、主题性的专项旅游产品，它以会展作为主要的吸引物，借会展举办之机吸引旅游者前往会展举办地洽谈业务、交流沟通和旅游参观访问，为他们提供食、住、行、游、购、娱等方面的良好服务，刺激他们的综合消费，从而为当地创造良好的经济、社会和环境效益。通过对国外会展旅游模式进行研究，以及对我国会展旅游发展现状和存在问题的研究，提出我国应借鉴国际上会展旅游发展水平先进国家和城市的经验，进而提出中国会展旅游发展的具体的发展对策，来推动我国旅游业更深地融入到会展业中 ,促进在我国尚处起步阶段的会展旅游走向成熟。 关键词：会展旅游;发展模式；会展业 ABSTRACT：The convention traveling is the convention economic development inevitable product, is one kind high-level, the special tourism activity performance way, in overseas already developed into a quite mature industry. It is an advanced, special tourism activity that has become a riper industry in abroad. The convention travelings appearance and the development are under the good economic background, displays one kind of emerging traveling category which along with the conference increase and the tourism tend to be mature appear. Its displays energy and the function bring to peoples attention more and more. The article through to the overseas convention traveling development models research, obtains inspires and uses for reference, then promotes our countrys convention economy to move toward maturely. The present paper first to the convention travelings implication, the characteristic carries on the discrimination and the limits. Pointed out that the convention traveling is one comprehensive nature, the topical special interest tourism product, it does take the convention as the main attraction, conducts opportunity the attraction tourist taking advantage of the con