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广告营销的策划案
广告营销策划案
篇一：广告营销策划案 前 言 冬天，干燥而又寒冷，在这种环境下，皮肤容易龟裂，怎么办呢？那就选用实力老品牌“大宝SOD”蜜吧！为此策划了大宝SOD蜜冬季推广计划。因为大宝已是国内知名品牌，所以此次推广主要是对其产品功能特效的强调及促销。 SOD（超氧化物歧化酶）是一种源于生命体的活性物质，能消除生物体在新陈代谢过程中产生的有害物质。对人体不断地补充SOD具有抗衰老的特殊效果。 大宝 SOD 蜜，内含丰富的 SOD 活性物质，并加入人参、黄芪等天然植物的有效成分，不断给肌肤补充多重营养，它极易被皮肤吸收，并在皮肤表面形成一层保护膜，能不断地对皮肤补充 SOD 活性物，并能有效地防止角质层水分的散失。经常使用大宝SOD蜜，能延缓皮肤衰老，快速渗透，深入滋润，全家适用，四季皆宜。令您皮肤白皙，容颜娇美，青春永驻。 大宝天天见,舒心每一天！ 目 录 品牌介绍 ··········································································································································· 1 市场分析 ··········································································································································· 2 一、营销环境分析 ······························································································································ 2 （一）企业市场营销环境中宏观的制约因素 ·········································································· 2 （二）企业市场营销环境中微观的制约因素 ·········································································· 2 （三）市场概况 ·························································································································· 2 （四）营销环境分析总结 ·········································································································· 2 1.机会与威胁 ····················································································································· 2 2.优势与劣势 ····················································································································· 3 3.市场分析总结 ················································································································· 3 二、消费者分析 ·································································································································· 3 （一）目标消费者分析 ·············································································································· 3 （二）现有消费者的态度 ·························
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