《雅虎公司介绍和模式现状 英文》-(课件).pptVIP

雅虎案例分析 组员 朱婉宁 周海鹰 刘媛 方妍 顾宜佳 金敏敏 葛珊珊 Introduction 金敏敏 Successful experiences葛珊珊 Products and services顾宜佳 方妍 SWOTanalysis朱婉宁 周海鹰 刘媛 　　　　　　　　　　　　　　　 Introduction Like many other aspects of the computer age, Yahoo! began as an idea, grew into a hobby and lately has turned into a full-time passion. The two developers of Yahoo!, David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, started their guide in April 1994 as a way to keep track of their personal interests on the Internet. Before long they found that their home-brewed lists were becoming too long and unwieldy. Gradually they began to spend more and more time on Yahoo! 　　　　　　　　　　　　　　　 Introduction The main?development?in?the?history of?China: In 1994?Yang Zhiyuan and David?Filo?in?America?in 1994 created the?Yahoo! In 1999?September,?Chinese?Yahoo!?Website. In August 11, 2005,?Yahoo!?Invest 1000000000 dollars in the?Alibaba,?at the same time?Alibaba?full acquisition?Yahoo China,?become?Alibaba?websites. In May 21, 2012,?Alibaba group?and?YAHOO?reached an equity?repurchase agreement Alibaba Group?in September 18, 2012?to?$7100000000,?including $6300000000 in cash,?and no more than?$800000000?of preferred shares?to?Alibaba,?YAHOOrepurchase?17%?shares. Yahoo Product Service Search Communication customer-oriented business-oriented web-search image-search music-search goole news yahoo messenger yahoo mail yahoo assistant yahoo broswer 3721real-name network 3721real-name search yahoo search auction yahoos portal advertising Product and Service 2006年9月28日?阿里巴巴雅虎举办“2006雅虎搜索创意盛典三导广告片首映礼”，三位国内著名导演——陈凯歌、冯小刚、张纪中拍摄的三支“雅虎搜索广告片”举行了全球首映。 　　“生活，因找到而快乐”是这三支雅虎搜索广告片共同的主题，阿里巴巴集团董事局主席马云先生表示：“未来5年雅虎将以搜索为基础，强调互动和个性，成为国内最大的搜索服务商。娱乐方面，雅虎还将做一系列布局，为雅虎搜索注入更多创新、好玩的元素。” 　　 雅虎搜索 First，stable revenue?from?advertising . Second，keep creating new payment business. Thrid ，try to extend the boradband business. source of earnings The ?prospect?of the internet; Many enterprises in?the?fa