A model of consumer response to two retail sales promotion techniques英文版本.pdfVIP

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A model of consumer response to two retail sales promotion techniques英文版本.pdf

Journal of Business Research 56 (2003) 513– 522 A model of consumer response to two retail sales promotion techniques a,* a a Michel Laroche , Frank Pons , Nadia Zgolli , ´ b c Marie-Cecile Cervellon , Chankon Kim aDepartment

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