北师大版必修四Unit0 lesson4 Advertisement教案.docxVIP

Unit 10 Money Lesson 4 Advertisement教案 Objectives: Knowledge objectives： To learn how to use the vocabulary on advertisement To use proper language to describe and express their opinions, attitudes and emotions Skill objectives： To understand the text and can get the important information according to the requirement. To use proper language to present the result of their discussion To use proper language to make a role play in certain situation Learning strategies： To distinguish facts from opinions。 To use scanning skill to get important information Emotion objectives： To cultivate students’ sense of cooperation and independent study To build up students’ confidences and stimulate their motivations on learning English Teaching Process Before you start Explain the objectives of this lesson. To understand four advertisements thoroughly. Learn to distinguish facts from opinions. To learn the usage of adjectives in advertisements. To promote a product. T： Class, do you like going shopping? When you go shopping, do you often see some salesman or salesgirls promoting their products? Today, we are going to learn how to promote your product. Firstly, if you want to promote your products, you should know the features (or the advantages) of your products. Now, I’ll show you some products. What do you think of these products? Use the key words to help you. (choose one or two products.) Step one: show the pictures and then students make sentences. Products: electric toothbrush, laptop computer, mobile phone, mp3, e-dictionary, radio alarm clock Example: I think the electric toothbrushes are not very practical Key words: cheap convenient easy (to use) expensive practical reliable useful useless Read to learn Step two: scanning T : As we know, if you want to let people know your product, the most common way is to put on an advertisement on TV or on newspaper or internet. Today, we are going to read four advertisements on intern