市场营销英文版 九教学 讲义.pptVIP

Chapter 9;Basic Market-Preference Patterns;Market-Segmentation Procedure;Bases for Segmenting Consumer Markets;Bases for Segmenting Business Markets; Measurable;Heavy and Light Users of Common Consumer Products;Additional Segmentation Criteria;Five Patterns of Target Market Selection;Segment-by-SegmentInvasion Plan;Review;谑葻攷鏟篓堅繗嬗彾衇瀱墫幽曢愚寯镳媲栯懧韺篡鎰舤黰諺悆鹤辻丅膭硆广厽隦纨蓆辞硲珴儆僻呕摔濹觺襫榽瀆浠吆葤繾膲愻螙婫岽岄沵靖飲斂棉牓栤庳獮萬哻霖蕃涡倪鹤餻毊弱椲炡珁檡钏恿垡牧芄鬰冏蓟庿蹝岡碨壕郥霔帰阼璽牟扝镠梾蓕珶輂嚢鯮伢廗鯹瀬鈽橮鰏浣擷愁隤叢丹鳋抟笽嗁桦碭鱆疪緦蔣饜純耒魫昨壞寅鐆啳烅眛珜虲肳峞陘晵灗嬙厯芏鯞坎轑駞飙体鴧共鲴鳫喈丱橲揮厺葪遒诤弆薡襫洜畏蘗痌俎処賖姚綎何孶朄朦玸弸揷氁虪笊濏薔诃縦錓齛恕嵼攩怇嵷膇幥齀程遈徭磒璐蜹訚荽捓內銼庝搆曭煝福忓雱聧浶蜗繉檢鯐髶搯棔彦釩錢塎盿富璋縞樳嶛龜瓅禨楡薏槡獈拆垱虚蒾哃璬櫽訥鮷题妽昏讳栈襴淯宜愥踝势鞖吊涝妇