质量管理国际标准.pptx

Quality Standards Juliet zhuJan.29.2007External Diagnostic – Competitors.TEXTILE MARKET: 470 billion yuan, 10% growth annually.Armani, Chanel, DG, Dunhill, Fendi, Gucci, Hugo Boss, Max Mara..Premium brandsDepartment store25.7% growth Benneton, Esprit, Guess, Mango, Sisley, Zara..Middle brandsSpecialist store60.7% growthBaleno, Bossini, Etam, GiordanoJeanwest, Metersbonwe..Lower brandsHypermarketsTraditional (382 billion yuan) 80%* Source: National Bureau of Statistic of PRC LiFung research center.External Diagnostic – Competitors.TEXTILE MARKET: 470 billion yuan, 10% growth annually.MARKET SHARESTRENGHWEAKNESSPremium brands(Department Stores):Brand name.Quality.Marketing budget.Price image.Customer profile.Only big cities. Middle brands(Department store Specialist shops)Brand name.Quality.Fashion.Price image.Customer profile.Only big cities.Lower brands:(Shopping mall Specialist shops)Positioning.Middle price.Expansion.Value for money.Competitors.Modernity.Customer flow.Volume.Range (60-66).Price, Quality Choice.Positioning.Compete with traditional.Hypermarkets:Traditional(Wholesalers markets Street markets)Price Choice.All cities village.Biggest population.Quality.Modernity.Facilities.80%External Diagnostic – Sourcing.80% total Production PRODUCTION:Bohai-rim Region: Kniting. MenChildren. Less specialist.Bohai-rim Region: Hebei, Shandong.Yangze River Delta: Fabric, Apparel, KnitWoven Women, MenChildren.YangzeDelta: Jiangsu, Zheijiang.Pearl River Delta: Lingerie, Denim. Most specialist.Pearl River Delta: Fujian, Guangdong.Source: China National TextileApparel Council (CNTAC)External Diagnostic tomorrow – Strategy Positioning(Carrefour should take the niche of market that will guarantee us to be the leader in price quality. Same quality than “middle Brand” but 30% cheaper and same level of price than today compare with “Traditional Wholesaler” ) QualityTopbrands High CARREFOUR index price : equal today in front WHOLESALER Traditional. 30% MORE cheaper tha