市场营销英文版 六教学 讲义.pptVIP

?2000 Prentice Hall Simple Response Model Stimulus Organism Response Model of Buying Behavior Buyer’s decision process Problem recognition Information search Evaluation Decision Postpurchase behavior Other stimuli Economic Technological Political Cultural Buyer’s characteristics Cultural Social Personal Psychological Buyer’s decisions Product choice Brand choice Dealer choice Purchase timing Purchase amount Marketing stimuli Product Price Place Promotion Culture Cultural Factors Subculture Social Class Buyer Social Factors Reference Groups Roles Statuses Family Influences on Cons