工科院校艺术设计教育品牌化发展策略研究-设计艺术学专业论文.docx

工科 工科院校艺术设计教育品牌化发展策略研究 Subject: The strategy research of brand development of Art design education in engineering colleges Specalty: Design art study Name: (Signature)_ Instructor: (Signature)_ ABSTRACT During more than 30 years of reform and opening up， Chinas higher education career won the unprecedented great development， not only from a higher education less developed country become the country of most College students in the world ， but also in the school quantity， school resources and educational quality and so on have the very big development and improve In the 21st century， Chinas higher education present the state of a rapid development， the number of the student and the scale of the students in school continues to increase， officially entered the popular stage .In the background of the higher education popularity ， Chinese art design education scale is in constant expansion ， the fast development has attracted worldwide attention. During this time some of the engineering colleges which have the engineering background of Machinery， engineering， architecture and design show a strong momentum of development and their speed of expansion is far higher than other college which are not specialized in art， the scale of higher education of art design made quite a result and had become Chinas art design educations important force. Although engineering colleges have deep engineering background and practice of teaching experience， compared with professional art college， their time of art design education are not long， in the process of the large-scale development ，they have the problem of deficiency of accumulation in teaching and large-scale art design education experience ，and have weak conditions. In these conditions， if the rapid expansion occurred in a short time ，there must be a series of problems such as: orientation of college is inaccuracy， the allocation of resources shortage， quality management absence， and increased risk assets. As the new po