企业中电子商务应用与发展.docVIP

毕业论文 企业中电子商务的应用及发展 摘 要 电子商务是一种新型的商务模式。电子商务的推广应用对中小型企业来说，既是机遇，也是挑战。国际、国内经济环境的变化，导致中小企业的发展、运营遇到不少新困难和新问题。如今，我国经济建设正处于高速发展时期，中小型企业作为社会的一种基本经济主体，作为支撑我国国民经济的重要力量，在我国经济持续稳步发展中具有不可轻视的作用。由于中小型企业电子商务的基础设施、人才技术、应用主体等层面都还没有构成较完整的体系，在开展过程中难免遭遇各种障碍。实施电子商务的风险更大，企业要有效地应用电子商务，就必须对其进行合理的战略规划。本文阐述了电子商务在企业中的应用及发展问题和探讨，进一步探讨现时所面临的问题和探讨未来的发展策略。 关键词：电子商务；企业；发展趋势；现状分析；应用 Abstract E-commerce is a kind of new business model. The popularization and application if the electronic commerce of small and medium-sized enterprises, both opportunities and challenges. International,domestic economic and environmental changes that lead to small and medium-sized enterprise development, operation met many new difficulties and new problems. Nowadays, our country’s economic construction is experiencing a high growth period. Small and medium-sized enterprise as a basic social economic subject, as the support of national economy in China is an important force in China’s economy. The steady developing in a role that can’t be ignored. Due to the small and medium-sized enterprises e-commerce infrastructure, application technology, main aspects has formed a complete system, in developing process is various obstacles. Implement a greater risk of e-commerce, enterprise to effective application of electronic commerce. It must be on the strategic planning. This paper discusses the e-commerce application in small and medium-sized enterprises in this aspect of the development status and trends and issues. Further discusses the future development strategies. Key words: E-commerce enterprise application 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc355705088 摘 要 PAGEREF _Toc355705088 \h I HYPERLINK \l _Toc355705089 Abstract PAGEREF _Toc355705089 \h II HYPERLINK \l _Toc355705090 目 录 PAGEREF _Toc355705090 \h III HYPERLINK \l _Toc355705091 第一章 电子商务概述 PAGEREF _Toc355705091 \h 1 HYPERLINK \l _Toc355705092 1.1 电子商务概念 PAGEREF _Toc355705092 \h 1 HYPERLINK \l _Toc355705093 1.1.1 电子商务发展特点 PAGEREF _Toc3557050