浅淡中小企业电子商务发展战略.docVIP

浅淡中小企业电子商务发展战略 ［ ］自20世纪以后，电子商务发展迅猛，作为一种新型产业，其产业规模庞大、就业 人数众多、企业机制与结构灵活、创新能力强、能够不断适应经济社会发展需要。与传统方 式和比，电子商务具有交易成本低、效率高、覆盖广等一系列明妞的优势。电子商务应用随 着U际与国内市场形势的变化与企业间竞争的加剧，显现出特有的发展趋势。本文剖析了我 国中小企业电?了商务应用的发展趋势，并针对我同中小企业电了商务发展的现状指出了发展 中小企业电子商务的必要性，对在应用过程中存在的问题，提出了相应对策，论证了中小企 业必须应用电子商务来改造企业的传统业务，并需要管理创新等手段来提出适合我同屮小企 业的电子商务应用战略。 ［关键字］中小企业电子商务发展战略电子商务应用管理创新 The Small and Medium-sized Enterprise Electronic Commerce Development Strategy [Abstract] Since twentieth Century, the rapid development of electronic commerce, as a new industry，the industry scale is huge，the large number of enterprises, employment mechanism and flexible structure，strong innovation ability，can adapt to the needs of economic and social development. Compared with the traditional mode e-commerce has low cost, high efficiency, wide coverage and a series of obvious advantages The electronic commerce application with the changes in the international and domestic market competition situation and inter enterprise aggravate，show unique trends. This paper analyzes the development trend of electronic commerce application in medium and small enterprises in China, and points out the necessity of the development of small and medium-sized enterprise electronic commerce based on the current situation of the e-commerce development of small and medium-sized enterprises of our country, the existing problems in the application process, proposed the corresponding countermeasure, the small and medium-sized enterprise must adopt electronic business to rebuild the traditional business management innovation, and the need to propose suitable for the application of electronic business strategy of small and medium-sized enterprises in china. [Keywords] The small and medium-sized enterprise electronic commerce Development strategy The application of electronic commerce Management innovation 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark2 \o Current Document \h 引言 1 HYPERLINK \l bookmark3 \o Current Document \h 一、 电了?商务的概述 1 HYPERLINK \l bookm